Here are five of the best examples we found that may help you choose content types that are good for your LinkedIn content strategy: Videos aren't just used for other social media platforms. LinkedIn: How to Stand Out People don't connect with statistics; they connect with stories. We aggregate, showcase and promote the amazing things already happening in our community through our website and social media channels. And, in the UK, 96%1 of B2B marketers are using LinkedIn as a content marketing channel, with 61%1 saying they find it highly effective. As a professional hub, LinkedIn is a great place to hold webinars for your targeted audience. What kind of format is the content going to take? Add this detail upfront. Here are six tips that may help you create awesome LinkedIn content that helps increase engagement: Your content should be simple and well organized so your readers can scan and absorb the information you are presenting them with ease. Stay up to date with the latest marketing, sales, and service tips. One of the most important elements of quality content is understanding the audience of the content. What days of the week see the highest engagements for your audience? 2018 Content Marketing Trends + Editorial Calendar Template Published on December 9, 2017 December 9, 2017 • 106 Likes • 0 Comments LinkedIn is a content platform that allows you to get massive visibility with your ideal clients at no cost -- if you do it right. Create a new tab for each month. 2. Drawn from mine and the team’s experience at LinkedIn, as well as the strategies the most successful content brands adopt on our platform, here are 7 steps crafting a great content marketing calendar: 1. But it can also provide direction for the piece as well, if you’re looking to have it take a specific point of view or display information from a certain angle. For example, do you only post blog articles, and no videos? Establish a workflow 6. Step 3. LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers.The platform also is Fortune 500 companies’ social media channel of choice. What information is your audience looking for right now? LinkedIn is a great place to post quick company updates to keep your audience and partners in the loop at all times. Luckily, content calendars are here to save the day. Writing Themes 2016 LinkedIn 2016 Editorial CalendarMonthly content themes for Members JAN What’s the one skill you wish you were better at? Content calendars help plan, organize and schedule every single piece of content you publish online. Well, no, and here’s why: There are tons of different kinds of LinkedIn content, and that creates an engaging, diverse range of material for you to digest. This will help you course correct in case something goes wrong. Doing so can have a myriad of different benefits for your company – it can improve your recruitment marketing strategy, drive new leads, and foster B2B partnerships. Contently shares short infographics with one or two stats on LinkedIn content ads to attract followers and potential customers. Fill in your details to download the content calendar. Something in the world might happen that can lead to new content ideas. ), a simple status update will suffice nicely. Make sure you have permission to use the images you select before publishing or posting content. Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. It’s important to assign these tasks ahead of time so your content team members can prepare and schedule time for creation. In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness to thought leadership-- but when it comes to actually designing the flow of your marketing campaigns, you have to think about the balance of content you’ll be exposing your new audiences to. Engaging with industry relevant content produced by third parties will show that you’re active within the greater conversation of your area of expertise. If you don’t know who you’re writing the article for, then how do you know what to discuss and how to express your points in a convincing way? The work isn't done once you post your new content to LinkedIn. If your posts contain between 1900 to 2000 words, they perform better with an increase in post views, comments, shares, and likes. Webinars aren’t so much involved with posting content as hosting an online conference that provides information and topical commentary on your industry. People like to click on and read content with actionable content. Wouldn’t that be nice? They don't just post content related to banking or finance. LinkedIn content calendars help you plan out your publication schedule, but they can also help you in a myriad of other ways as well, such as the following: It gives you time to generate new ideas for the short and long term. In order to know what kind of content you should be posting, you need to research the latest trends, topics, and keywords within your industry. A perfect place to connect with industry experts, CEOs, General Managers, employees and organizations at large. Join Goldie Chan for an in-depth discussion in this video, Create a content calendar, part of Building Online Communities. It’s the place where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business. Remember to always test and optimize your content strategy over time based on what’s working and what’s not. How to Schedule Content to LinkedIn October 25, 2018 LinkedIn provides a huge platform to its members to share their professional expertise, experiences, and anecdotes with their connections and the larger LinkedIn community. In order to build a better LinkedIn content strategy, you first have to audit your existing content presence. Imagine a book, but on the internet. Step 4. Basic, but important. LinkedIn Twitter Pinterest All Social Network Integrations ... Use Your Content Calendar. It may take a while to perfect the art of reaching your target audience with valuable content that they want. What’s the cadence of sub-pillars? Determine who your audience is early on so all of the content you create is targeted and useful to them. This is a good one. The idea is that publishers will produce an article on LinkedIn which will include the topic and hashtag. Include a relevant and engaging cover image for your LinkedIn article to visually engage your readers. SlideShare is a LinkedIn tool that allows you to host professional presentations online for a wide audience. LinkedIn Content Types. Now that you have some great examples and tips to help you create valuable LinkedIn content, you can move on and start to organize your content using a content calendar. This helps build alignment between teams and also keep writers accountable for their work. Following LinkedIn's topics increases your chances of being featured on Pulse; If you currently don't have a content strategy (why not? Keep track of which content gets high response and share rates, and see if you can find patterns within the engagement. 3. Click File>Make a copy. What we’re trying to do here is develop a better idea of the people we want to connect and speak with. Additionally, we host and collaborate on 25+ annual ticketed and free community events. She spends most of her free time reading, writing, and enjoying the outdoors. How is it performing? Bank of America enhances their brand's voice and shows that they are a company that cares with their meaningful videos that have thousands of views and shares. LinkedIn Content Calendar is a ready-to-use excel template that helps you to plan your LinkedIn posting strategy for a complete year with a week-wise posting schedule. In fact, 60 percent of LinkedIn users say that they are interested in industry insights into things that go on in the world. Make a simple schedule for posting and revisit old content every six months to a year to refresh it and repost it. In the year it took me to go from 400 to 50,000 followers on my LinkedIn profile, I’ve discovered exactly what type of content gains high-quality lead-generating engagement. Developing a LinkedIn content strategy is one of the best ways to improve your professional, advantageous use of LinkedIn. Exemplary content creation falls flat without a solid distribution plan—we know this. No other site offers you a greater selection of calendars or better experience with the calendar publishing industry. Although simple to create, content calendars are notoriously difficult to stick to. Nevertheless, we’ve put together a step by step guide to help you build yours. Build and engage with your professional network. How often you should be posting new content? Example post for each day - What type of post is it? It is unlikely that your followers will want to read a long article containing rattled off facts and statistics. What are people talking about? Another way to keep it simple is to avoid spamming your audience with content. Content. Understanding this will help you understand how you can improve your content. People love statistics and images. Put together a list of key topics that are relevant to your industry, and do thorough keyword research for each one. 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