We asked kids from BC Children’s Hospital to draw what hope meant to them. Their drawings were each digitized and transformed into animated sticker packs available for download with all proceeds going to BC Children's Hospital. The result, a heart warming campaign Apple featured Hope Sticks in the App Store marquee. This sticker pack created a quarter-million impressions in one night.
Expanding on this heartening campaign we created a Valentine’s Day update with 12 animated stickers resulting from kids answering the question, “What does love look like?” Their drawings didn’t disappoint, and demonstrated that hope sticks.
We asked kids from BC Children’s Hospital to draw what hope meant to them. Then their drawings were each digitized and transformed into animated sticker packs available for download with all proceeds going to BC Children's Hospital. The result, a heart warming campaign that Apple featured Hope Sticks in the App Store marquee. That one spot created a quarter-million impressions in one night.
Expanding on this heartening campaign we created a Valentine’s Day update with 12 animated stickers resulting from kids answering the question, “What does love look like?” Their drawings didn’t disappoint, and demonstrated that hope sticks.