STARBURST
VR TEST DRIVE
.KJSDXC
Different Every Time
Different Every Time
Reimagining a legacy brand for Gen Z’s endlessly creative world
By 2024, STARBURST® needed more than a new tagline—it needed a transformation. After years of being “Unexplainably Juicy,” the brand faced a Gen Z audience raised on algorithms, craving constant novelty, personalization, and creative self-expression. In a category driven by innovation and newness, we reimagined STARBURST® as the most creatively open candy on the shelf. “Different Every Time” wasn’t just a line—it was a brand promise: to turn every interaction into something unexpected and joyfully unique. A discovery engine for a generation that doesn’t just consume culture—they remix it.
AI-Powered Infinite Content
To truly live up to “Different Every Time,” we engineered a flexible content machine. Using intelligent production and AI-generated environments, we created over 300,000 unique video combinations. Each one tailored to different audiences, moods, and moments—so no two experiences ever felt the same.
We flipped the algorithmic script. Instead of using tech to serve more of the same, we used it to surprise and delight.
To truly live up to “Different Every Time,” we engineered a flexible content machine. Using intelligent production and AI-generated environments, we created over 300,000 unique video combinations. Each one tailored to different audiences, moods, and moments—so no two experiences ever felt the same.
We flipped the algorithmic script. Instead of using tech to serve more of the same, we used it to surprise and delight.
Chewier, Wilder, Just as Different
After launching with the core STARBURST® line, we brought the same modular magic to STARBURST® Gummies—dialing up the vibrancy, energy, and visual chaos to match the playful texture of the product. We built even more dynamic, surreal worlds layered with candy-inspired details, while maintaining the flexibility of our content engine. The result was a refreshed asset library built to evolve—capable of delivering a different ad every time, without ever feeling repetitive.
Selected Works
MINIProject type
Snicker: Rookie MistakesProject type
starburst: Different Every TimeProject type
Wonderous SerenaProject type
GoatbustersProject type
The Wives HouseProject type
NFL Sunday TicketProject type
iShopProject type
Battle TestProject type
See The UnseenProject type
Die Hard FanProject type
BC Weed CoBranding
Tech DriveProject type
Meet The MachinesProject type
Hope SticksProject type
EwwmojiProject type
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