ANsee
VR TEST DRIVE
Content Studio
The Shop
The Shop
An agile full service content studio
The iShop is a global, live content studio founded in partnership with INFINITI Global. Creating beautifully shot and cleverly articulated content in just 4 weeks — from brief to concept, to shoot, to edit, and finally, to post. Each sprint focuses on a different local INFINITI market with two different briefs and two different social campaigns.
I led this initiative for over 2 years while creating over 16 sprints for different markets like China, USA, Hong Kong and The Middle East.
While directing the vision for the studio I developed 3 core pillars to ensure the effectiveness of the social content and to increase its engagement. Storytelling, Timely and Social.
STORYTELLING
A story about Bringing back a lost tradition
A story about the Unexpected turns life can take
A story about the Unexpected turns life
can take
Our vehicles don’t just carry us toward our destinations,
they carry us forward in life.
TIMELY
When iPhone came out with a 3 camera system we showed what luxury looked from every angle
Placing the journey literally at the fingertips of the user isong instagram stories.
When the world celebrated dog day we showed what unconditional love
looked like
When the world celebrated dog day we showed what unconditional love
looked like
When Infiniti turned 30 we turned on the party
Placing the journey literally at the fingertips of the user isong instagram stories.
When the world was at a standstill we brought the joy of drive home
SOCIAL HACK
Telling A story of pushing our limits
While pushing yours
Placing the journey literally at the fingertips of the user isong instagram stories.
Giving you the control to push how far you can go
Playing beyond what
is possible
Placing the journey literally at the fingertips of the user isong instagram stories.
Engaging audiences in unexpected ways
And of course
Is not social without stickers
Placing the journey literally at the fingertips of the user isong instagram stories.
The SHOP content was seen on average +3360% more worldwide than previous 2018 content.
Selected Works
Snicker: Rookie MistakesProject type
starburst: Different Every TimeProject type
Wonderous SerenaProject type
GoatbustersProject type
The Wives HouseProject type
NFL Sunday TicketProject type
iShopProject type
Battle TestProject type
See The UnseenProject type
Die Hard FanProject type
BC Weed CoBranding
Tech DriveProject type
Meet The MachinesProject type
Hope SticksProject type
EwwmojiProject type
Don't be shy
