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iShop – Javier Olivares
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ANsee

VR TEST DRIVE

Content Studio

The Shop

The Shop

An agile full service content studio

The iShop is a global, live content studio founded in partnership with INFINITI Global. Creating beautifully shot and cleverly articulated content in just 4 weeks — from brief to concept, to shoot, to edit, and finally, to post. Each sprint focuses on a different local INFINITI market with two different briefs and two different social campaigns.

I led this initiative for over 2 years while creating over 16 sprints for different markets like China, USA, Hong Kong and The Middle East.

While directing the vision for the studio I developed 3 core pillars to ensure the effectiveness of the social content and to increase its engagement. Storytelling, Timely and Social.

STORYTELLING

A story about Bringing back a lost tradition

A story about the Unexpected turns life can take

A story about the Unexpected turns life
can take

Our vehicles don’t just carry us toward our destinations,
they carry us forward in life.

TIMELY

When iPhone came out with a 3 camera system we showed what luxury looked from every angle

Placing the journey literally at the fingertips of the user isong instagram stories.

When the world celebrated dog day we showed what unconditional love
looked like

When the world celebrated dog day we showed what unconditional love
looked like

When Infiniti turned 30 we turned on the party

Placing the journey literally at the fingertips of the user isong instagram stories.

When the world was at a standstill we brought the joy of drive home

SOCIAL HACK

Telling A story of pushing our limits
While pushing yours

Placing the journey literally at the fingertips of the user isong instagram stories.

Giving you the control to push how far you can go

Playing beyond what
is possible

Placing the journey literally at the fingertips of the user isong instagram stories.

Engaging audiences in unexpected ways

And of course
Is not social without stickers

Placing the journey literally at the fingertips of the user isong instagram stories.

The SHOP content was seen on average +3360% more worldwide than previous 2018 content.

Selected Works

Wonderous SerenaProject type

GoatbustersProject type

SnickersProject type

M&MsProject type

The Wives HouseProject type

NFL Sunday TicketProject type

iShopProject type

Battle TestProject type

See The UnseenProject type

Die Hard FanProject type

BC Weed CoBranding

CinemagraphsProject type

Tech DriveProject type

Meet The MachinesProject type

The Upside DownProject type

Hope SticksProject type

Push UpProject type

EwwmojiProject type

Don't be shy