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The Wives House – Javier Olivares
Deprecated: ltrim(): Passing null to parameter #1 ($string) of type string is deprecated in /www/javierolivares_378/public/wp-includes/wp-db.php on line 3030

Get Your TV Together

VR TEST DRIVE

.KJSDXC

The Wives House

The Wives House

The House Wives take over the Gridiron

Who you gonna call?

7 Social videos, hyper targeted display, an AR snapchat lens and an AR Instagram and Meta game

In the streaming wars, content is king. Competing with brands like Apple is one hill to climb, but competing with their original content, like Ted Lasso, is an entire mountain. DIRECTV STREAM - an aggregator with no original content of its own and baggage from Satellite days - found itself out of sync with consumer desire. This is a story about a legacy anti-hero embracing consumer behavior (instead of trying to change it, by owning its product strength. It shows how a disruptive comms principle transformed a brand narrative through advertising. Rejection became consideration, indifference turned to buzz & sales goals were exceeded.

Who you gonna call when you want to stream all your favorite sports, on demand movies and shows? The GOATbusters and DIRECTV, of course!

DTV_OLV_Poster

DTV_Game_Poster

DTV_Filter_Poster

DTV_Hero_Poster

Selected Works

Wonderous SerenaProject type

GoatbustersProject type

SnickersProject type

M&MsProject type

The Wives HouseProject type

NFL Sunday TicketProject type

iShopProject type

Battle TestProject type

See The UnseenProject type

Die Hard FanProject type

BC Weed CoBranding

CinemagraphsProject type

Tech DriveProject type

Meet The MachinesProject type

The Upside DownProject type

Hope SticksProject type

Push UpProject type

EwwmojiProject type

Don't be shy