TAKE TECHNOLOGY FOR A TEST DRIVE

VR TEST DRIVE

VR TEST DRIVE

Tech Drive

Tech Drive 

Take Technology For A Test Drive

Every Nissan vehicle is built with a suite of advanced technologies. But experiencing how they work, in the kinds of driving scenarios they’re made for, can be unsafe. That makes it difficult to understand these technologies, let alone explain and/or demonstrate them.

TECH DRIVE allows people to connect with Nissan technology by letting them virtually test drive what they can’t in real life. This 360° experience - shot on a custom-built 360° camera rig, live, in a real car, on real streets - puts people into the driver’s seat to test the car’s technologies in first-person - realistically and safely. You not only see and hear dangerous close calls, you actually FEEL them, because it happens in VR. It’s proof that Nissan innovation - not only in their cars, but also in their marketing – can really connect people and technology.

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Case Study Video

Case Study Video

Behind The Scenes Video

Behind The Scenes Video

Images From VR Experience

Images From VR Experience

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Selected Works

CinemagraphsProject type

Battle TestProject type

Die Hard FanProject type

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See The UnseenProject type

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The Upside DownProject type

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Don't be shy

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